ELIXYR was born from a simple observation: endurance sports, once among the most accessible, have become far too expensive to practice in recent years.

For several years, we have witnessed continuous inflation in the world of running and endurance sports. Carbon plate shoes, technical equipment, and high-end sports nutrition have caused athletes' annual budgets to skyrocket. However, we deeply believe that the passion for long-distance effort should never be limited by cost.

That is why we created ELIXYR.

Our mission is clear: to offer excellent sports nutrition at fair prices, without ever compromising on quality.

With our Endurance Fuel based on Cluster Dextrin (HBCD), we offer a scientifically optimized formula — high gastrointestinal tolerance, 2:1 carbohydrate ratio, effective electrolytes — at a price significantly more affordable than market leaders.

We also believe that we have the power to change the world, one small step at a time. That's why ELIXYR is committed to redistributing 100% of its profits from the first 12 months of operations to non-profit organizations that aim to promote sports participation among young people. 100% of profits. A legal contract has been signed to guarantee this commitment.

In the medium term, we want to build a complete range of high-performance nutrition that redefines industry standards. And who knows? We might one day expand our fight to other categories that make endurance sports too expensive.

Because running, cycling, or skiing long distances should remain an accessible pleasure, not a luxury.